Moving Companies Goal A national moving company wanted an optimized mobile campaign to drive a high volume of calls to their inbound call center. Details UpSnap managed the full creative development for the campaign, including banner creation, click-to-call landing pages and an IVR qualifier with a 90-second call threshold. In addition, UpSnap ran tests with a range of distribution partners to achieve optimal ROI. Results In the two years since the launch of its advertising campaign through UpSnap, the client has generated more than 50,000 calls. 70% of the calls received are more than three minutes in length, indicating high levels of engagement. The caller demographics are in line with that the client hoped to achieve: Nearly 80% of callers are homeowners 86% are more than 35 years of ag

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