Flatiron Health has a bold mission in a crowded and complex market: to improve lives by learning from the experience of every cancer patient. Offering a suite of solutions for community oncology providers puts the Flatiron Health team face-to-face with a wide range of competitors, including some legacy direct competitors, a handful of emerging players, and a long tail of indirect competitors offering overlapping or point solutions. The company’s many internal stakeholders across product, sales, customer success, and marketing turned to the Product Marketing & Strategy team to get much-needed context on the market and competitors to maintain a competitive advantage and win in this complex market. Competitive resources lacking competitive intelligence From the early days of Flatiron’s Produc

Join for free to read