Five Stone - Developing a Marketing Platform to Expand Offerings, Revenue and Profits “We’ve increased our average revenue per sale by 150%, while lowering our cost per sale by over 50%, and we built out better systems that help us forecast and track the financial results of our marketing and sales spending. All of those things translate into better business results and a better customer experience.” Austin Farmer, Director of Global Marketing, Five Stone Tax Advisors Five Stone Tax Advisors, LLC (Five Stone) is a full-service tax firm with more than a hundred years of combined experience. To grow the business, CEO, JP Krueger sought outside expertise to develop and execute a comprehensive strategic marketing plan. Chief Outsider, Matt Benner, worked with leadership to devise a new go-

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