A regional environmental risk management company sought to expand its services and acquire new clients, aiming for 15% annual growth. Facing competition, low customer awareness, and new service targeting industries like hospitality and property management, the company took strategic actions. These included identifying target industries, creating compelling messaging, running content-based lead generation emails, optimizing SEO, and using paid search. The results were impressive: annual revenue grew 15% to $29 million, $72K in marketing spend led to $700K in new customers, and enterprise value increased by $4 million.

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