Fisher & Paykel partnered with 360insights to launch a push/pull incentive program aimed at boosting showroom sales and dealer engagement. Using SPIFFs and consumer rebates, the program incentivized salespeople to upsell appliances and encouraged consumers to purchase accessories. Claims were processed automatically through a branded portal, with rewards issued via reloadable Mastercard and rebates. The program led to a 200% sales increase across some stores and significantly improved operational efficiency. The CFO praised its reporting capabilities, and the rollout was described as seamless and fast by the marketing team.

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