Case Study
FinTech chatbot reduces trader churn by 59%
FinTech chatbot reduces trader churn by 59% MyTradingHub was founded in 2010. As a spinoff of a much larger Forex training company, MyTradingHub's focus is to educate new traders to the intricacies of the Forex industry and make them profitable in this highly competitive market. However, as one of many Forex training companies out there, MyTradingHub struggled to keep the new traders around long enough to complete their training. In 2016, MyTradingHub came to ubisend to build an in-app conversational interface and Facebook Messenger chatbot that would help keep traders engaged in its training. The chatbot helped reduce trader churn by 59% in a matter of weeks.An education assistant always on call MyTradingHub's objective was clear: train as many new traders as possible and help them become