SUCCESS STORY: BRANDESCO NEXT Reaching out to the hyperconnected For seven decades, Banco Bradesco has been at the forefront of innovation, riding market transitions and continually re-inventing the customer experience. Its latest innovation is Next, a unique digital bank created for 18- to 35-year- old customers who want options to self-serve and engage using mobile devices. It wants to fit banking around hyperconnected Brazilians’ busy lifestyles — not the other way around. “A person doesn’t wake up in the morning with the desire to ask for credit,” said Eder Gonzaga, Head of Customer Experience and Artificial Intelligence at Bradesco Next. “They want to acquire something or go on a trip. So, we asked how Next could be made part of their daily lives.” “We find clients don’t

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