SUCCESS STORY: SAGA Speech Analytics uncovers value in rich data Saga unlocks business insights to improve sales performance and customer satisfaction Targeting high-affinity customers Saga builds insurance, travel, personal finance and healthcare services around the needs of customers 50 years and older. One of the most trusted brands in the UK, Saga receives about 3.5 million calls a year across their three contact centers, creating a rich pool of data that presents opportunities to deepen relationships with current and future high-affinity customers. “We work hard to make service completely frictionless and constantly track performance through customer satisfaction and effort scores,” explained Martin Broom, Director of Operational Strategy and Planning for Saga. Conver

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