Finding the Value In Paid Search

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Finding the V alue in Paid Search About • A major pet products company held a dominant share of organic search with top rankings for many nonbranded terms that are greatest in demand in their business. Challenge • The client wanted to test paid search, to see if it could increase traffic. • But they were concerned that adding paid search could adversely affect traffic from organic search. Solution • After analyzing the client’s current s

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Finding the Value In Paid Search

Finding the Value In Paid Search

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