Satellite Radio T unes In DRTV About • SiriusXM pioneered satellite radio, but MP3 players and the internet gave potential subscribers a host of alternatives. Challenge • SiriusXM needed to change the perception of satellite radio to better convey its enormous content options and ease of use. • To achieve this goal, they first needed to engage an audience that either didn’t understand satellite radio or didn’t feel it was for them. Solut

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