Financial lender increases response and conversion rates with personalized, affixed cards.
Financial lender increases response and conversion rates with personalized, affixed cards.
1 PagesSG360°, a Segerdahl Company | 1351 South Wheeling Road | Wheeling IL, 60090 | 847.541.1080 | sg360.com THE CHALLENGE At a time when post-recession consumer lending was accelerating, one financial lender struggled with stagnating response rates to their existing monthly acquisition mailing. To solve this problem, they collaborated with their direct mail partner, SG360°. THE SOLUTION STRATEGY The process started by reviewing the current piece, which consisted of an 8.5” x 11” letter, personalized with the recipient’s name, offer and a unique offer code, housed in a #10 window envelope. Utilized across product lines and customer segments, the copy was versioned to reflect messaging relevant to the targeted consumer. While the messaging and use of personalization were on point, it was th
