Life insurance provider reduces production costs and time while increasing response with a simple format change
Life insurance provider reduces production costs and time while increasing response with a simple format change
1 PagesSG360°, a Segerdahl Company | 1351 South Wheeling Road | Wheeling IL, 60090 | 847.541.1080 | sg360.com With a simple change to their direct mail format, one life insurance provider reduced both their production cost and cycle time while still increasing response rates. THE CHALLENGE Direct mail has a long history of use in the highly personal insurance space. For one life insurance provider, direct mail serves as the backbone of their acquisition strategy, supported by continuous testing to ensure they get the most out of their efforts. In one such test, the provider, in collaboration with their direct mail partner SG360°, sought to reduce the cost and production time of the control package. THE SOLUTION The control package consisted of a #10 window outer envelope that housed multipl
