Case Study
Finance of America Mortgage
© 2019 Fannie Mae. All rights reserved. When Fannie Mae launched HomeReady® mortgage in December 2015, Finance of America Mortgage saw it as the logical replacement for its existing My Community product and immediately began offering HomeReady to customers. Although the product fit well within the affordable housing niche, it didn’t really take off for Finance of America Mortgage until early 2018, after they reassessed their product management structure and made the decision to assign a product manager specifically to Fannie Mae products. This person was solely responsible for HomeReady and Fannie Mae’s suite of products and, with help from Fannie Mae, was trained to become its subject matter expert and advocate. Just a few months later, in March of that year, the increase in Ho