THE ULTIMATE FIGHT GUIDE 1 © 2022 Heap Inc. | heap.io VS EXPLICIT “MANUAL TRACKING” IN THE RED CORNER IMPLICIT “AUTOCAPTURE” IN THE GREEN CORNER How Manual Tracking Measures Up to Automatic Data Capture in Surfacing Actionable Insights (And can you have both?) THE ULTIMATE FIGHT GUIDE EXPLICIT VS. IMPLICIT TRACKINGTwo legends of tracking duke it out in the data collection ring! The Contenders EXPLICIT IMPLICIT aka MANUAL TAGGING aka AUTOCAPTURE TONIGHT THE GOAL In nine exciting rounds, we’ll see In nine exciting rounds, we'll see how these two approaches measure up. LET’S MEET THEM to crown the ultimate tracking champion VS 2 © 2022 Heap Inc. | heap.io3 © 2022 Heap Inc. | heap.io Let’s meet the contenders Slugging it out since 1997, explicit tracking is a warh

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