Heap’s guide provides a comprehensive, data-driven approach to Conversion Rate Optimization (CRO) across eCommerce, SaaS, and Fintech industries. It outlines a 7-step framework—from defining key conversion events to leveraging session replays, journey mapping, and behavioral segmentation. The guide emphasizes improving micro-conversions and removing friction using Heap’s analytics tools like Illuminate and Journeys. It also features real-world case studies showing CRO success, such as Casper’s 20% conversion lift and Huel’s 30% boost in new customer conversions. Heap promotes continuous optimization powered by behavioral insights and data science.

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