Case Study

Ferrero Rocher

Ferrero Rocher

Pages 2 Pages

Connect with us Summary Developed an ROI dashboard to measure performance of various brands making it easier for tactical staff to prepare reports and benchmark and tweak marketing campaigns accordingly Real-time insights on social, mobile app, performance campaigns across six brands in 4 markets Merged consumer analysis with digital data to correlate industry trends with digital spends and decide future spending patterns The Client Since its inception in 1982, Ferrero Rocher has been a premium chocolate manufacturer with its roots planted deep in the global confectionery market. The company has a huge fan following with sale of 3.6 billion Ferrero Rochers every year across 40 countries. The company also deals in other global brands such as Nutella, Kinder chocolate and Tic Tac.

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