Connect with us Highlights The campaign ran on a three pronged approach namely integrate, automate and streamline across Adwords, Facebook and Google Display Network for retargeting. Comprehensive landing pages with detailed product information were developed to ensure optimally qualified leads. SMS OTPs were incorporated to ensure highly validated leads to the e-commerce section and the sales team. Summary In the lead up to the new financial year, Muthoot had forecasted a high demand for its products. TO THE NEW helped them maintain a healthy SOV (Share of Voice) for brand related search terms and drive qualified leads. Know more about our Digital Marketing offerings Connect with us Muthoot Fincorp – Loan Mahotsav Lead generation activities for customer acquisition and retargeting

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