CASE STUDY CHEMICAL YVES ROCHER Founded in 1959 at La Gacilly, in Brittany, the Rocher Group (Yves Rocher, Stanhome, Petit Bateau, Dr. Pierre Ricaud, Daniel Jouvance, Kiotis, ID Parfums Paris, Flormar, Sabon, Arbonne), is the precursor of the “Botanical Beauty” thanks to Yves Rocher: a model of pioneering beauty, born of his passion for Nature and at the service of women. For 60 years, the Yves Rocher brand has promoted a committed, true, natural, responsible and generous beauty, like the one imagined by Yves Rocher. To date, his vision has been handed down from generation to generation thanks to his son Jacques, and his grandson, Bris. Faithful to its origins, the company continues to enhance the beauty of all women by offering them accessible products and contributing more a

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