Case Study

Feeding America + Starcom Launch Spoontember™ on Mobile

Feeding America + Starcom Launch Spoontember™ on Mobile

Opportunity September marked the ocial start of Hunger Action Month™. To help engage the public and raise awareness for the 1 in 7 Americans struggling with hunger, Feeding America® launched Spoontember™ – a buzzy social media campaign that challenged supporters to use their smartphones to create and share their ultimate “Spoon Sel?es” – all month long. Strategy To help inspire Americans to understand this epidemic and encourage suppo

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