Case Study
Feeding America + Starcom Launch Spoontember™ on Mobile
Opportunity September marked the ocial start of Hunger Action Month™. To help engage the public and raise awareness for the 1 in 7 Americans struggling with hunger, Feeding America® launched Spoontember™ – a buzzy social media campaign that challenged supporters to use their smartphones to create and share their ultimate “Spoon Sel?es” – all month long. Strategy To help inspire Americans to understand this epidemic and encourage suppo