Case Study

U.S. Marine Corps Counts on Mobile-First

U.S. Marine Corps Counts on Mobile-First

Opportunity With 2014 recruitment season ocially underway, the U.S. Marine Corps (USMC) was looking to achieve massive awareness among target audience, males 18-29. Knowing this demographic spends a signi?cant amount of time engaging with mobile content – especially social media – USMC was looking to take an unprecedented campaign approach & develop a holistic mobile execution that would enhance existing mobile eorts, including campai

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