Case Study
FIAT Drives Awareness By Putting Mobile Consumers First
FIAT Drives Awareness By Putting Mobile Consumers First / Client Stories Opportunity For the launch of the all-new 4-door 500L, FIAT was looking to leverage mobile to help drive awareness and consideration for the brand, while increasing web trac among energetic and independent thinkers. Strategy Leveraged leading audience targeting capabilities to reach the FIAT 500L audience across content aligned with key lifestyle interests, includi