Case Study

Faster page loads with AMP deliver truckloads of new drivers to U.S. Xpress.

Faster page loads with AMP deliver truckloads of new drivers to U.S. Xpress.

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5X increase in page load speed Learn more about the Accelerated Mobile Pages Project and building your first AMP HTML file at: www.ampproject.org Virtually every product on every shelf in the U.S. was brought there by a truck—making the trucking industry the unsung workhorse of our economy. But currently, this critical industry is being constrained by one of the largest driver shortages in history. Unfilled positions have more than tripled over the past decade, and just this year, the driver turnover rate at major carriers jumped to an incredible 90%. As the largest independent truckload carrier in the country, U.S. Xpress was feeling the strain of 7,000 empty driver’s seats. Due to the nature of their jobs, truckers are in constant motion and the vast majority of potential hires acc

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