& BMW is one of the world’s largest automotive companies, known for the style and performance of their cars. With millions of satisfied customers already around the globe, they also wanted to reach and excite new car enthusiasts and those generally interested in mobility and technology. Solution BMW set out to create a high-performance, mobile-first approach that offered entertaining stories, videos, and images to the target audience. Christian Liedgens, BMW digital marketer, says the company’s goals for the site were: “Speed, speed, speed, and highly engaging content based on data insights.” To create a new “main stage” for their brand, BMW turned to Hamburg-based digital agency Jung von Matt. The site incorporates a Progressive Web App (PWA) shell, which loads custom-built, all-AMP

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