+ Founded in 2011, San Francisco-based Metromile offers pay-per-mile car insurance that gives drivers control over their monthly bill. By offering affordable car insurance, transparent pricing based on mileage, instant access to detailed vehicle diagnostics via the driving app, and a fully-automated claims process, Metromile is transforming car insurance to be more intelligent, seamless, and accessible than ever before. Solution Metromile’s mobile site had a background image and other features that slowed page load speeds. The main mobile call-to-action (CTA), “Get a Quote,” also took several seconds to load. “We always knew speed was important. When we heard about AMP, we wanted to measure to what extent shorter load times would improve clickthrough rates (CTR) and conversions down

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