Case Study

Times of India reports 1.5X more revenue yields, 3.6X faster load time with AMP

Times of India reports 1.5X more revenue yields, 3.6X faster load time with AMP

Pages 1 Pages

+ Gurugram-based Times Internet is a leading Indian digital-products company and the digital venture of BCCL, the country’s largest media and entertainment group. Times Internet reaches over 400 million monthly unique visitors, totalling 130 billion minutes spent on the web and mobile. Solution Times Internet, as an early adopter of technology, has partnered with Google to launch an AMP version of its news sites. "We want to ensure that our customers get the best experience, irrespective of their connection speeds or where they access us from," says Rudra Prasad Kasturi, Times Internet vice president. “Since AMP helps in page load performance, we were excited to partner with Google on it.” Approach An in-house team rolled out the first AMP pages within a week of the Google announcemen

Join for free to read