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Farfetch Increases Conversion by 125% Combining Advanced Personalisation with Flexible Business Rules

Farfetch Increases Conversion by 125% Combining Advanced Personalisation with Flexible Business Rules

Certona
Pages 2 Pages

CERTONA’S PERSONALISATION ENGINE HAS ENABLED US TO IMPROVE ENGAGEMENT, DISCOVERY AND REVENUE ON FARFETCH. WE’VE SEEN AN INCREASE IN AOV , ITEMS PER ORDER AND CONVERSION AMONG CUSTOMERS ENGAGING WITH RECOMMENDED PRODUCTS, RESULTING IN AROUND 16% OF REVENUE BEING ATTRIBUTED TO RECOMMENDATIONS. - Anu Broadhurst Head of Commercial Product Challenge With a large catalogue that represents over 300 boutiques ranging from high end luxury

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