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B2B Office Supplies Market Leader JM Bruneau BENELUX Increases Conversion by 250% with Personalisation

B2B Office Supplies Market Leader JM Bruneau BENELUX Increases Conversion by 250% with Personalisation

Certona
Pages 3 Pages

NOWADAYS PERSONALISING THE CUSTOMER EXPERIENCE IS KEY TO BUSINESS GROWTH AND CERTONA HELPS US MAXIMISE PERSONALISATION POTENTIAL. 9% OF OUR TOTAL REVENUE COMES FROM PERSONALISED RECOMMENDATIONS. - Kathleen Vanassche General Director, JM Bruneau BENELUX Challenge JM Bruneau’s ?rst step into recommendations was one they took on their own, incorporating Best Seller suggestions to site visitors based on the purchasing behavior of their co

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