With the behavioral targets analyzed by Fanplayr, the conversion rate increased by 251% and the sales amount increased by 124% while the number of coupons distributed was reduced by 58%.Select operates Pierrot, a fashion website that promotes fashions that "life-size women" can relate to, for a variety of occasions, such as wanting to try a different taste, wanting just the right clothes to wear to the next outing, or finding a piece that suits you. The business is based on the philosophy that through fashion, women can always enjoy their lives with a smile. Prior to the implementation of the Fanplayr system, Select was using multiple marketing tools to pop up web-based customer engagement media in reponse to their perceived objectives. However, they felt that they were facing

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