Case Study
Factinate Protects Audience Experience Without Sacrificing Revenue
Factinate, a popular trivia and general knowledge website, faced recurring malvertising attacks that hijacked ads, triggered redirects, and drove users away, costing over $100,000 annually. Its small Ad Ops team spent countless hours manually tracking and blocking threats, only for them to reappear. By implementing HUMAN Malvertising Defense, which requires only a single line of code, Factinate eliminated these attacks almost instantly. The solution restored session lengths, protected over 50 million monthly page views, and maintained ad revenue while blocking bad ads. Its behavioral analysis provided continuous, automated protection and freed the team to focus on growth.