PubPlus, a technology-driven entertainment publisher, faced severe malvertising issues that cut page views by 50% during attack peaks and led social networks to suspend its advertising accounts. Previous solutions failed, forcing manual investigations and revenue loss. Implementing HUMAN Malvertising Defense provided automated, real-time protection against both large-scale and subtle threats without affecting ad revenue. A/B testing showed sessions and engagement metrics quickly returned to normal, and PubPlus estimated a 3% gross monthly revenue recovery. The solution’s behavioral analysis blocked malicious ads while preserving profitability and user experience.

Join for free to read