Norbridge | Transportation | Case Study | Exploring Product Line Profitability through a Financial Model Case Study - Exploring Product Line Profitability through a Financial Model Our client, a passenger rail carrier facing the specter of gradually diminishing public funding, needed to imbue in its middle managers a gut-level understanding of product line profitability. A product line in this case is a particular route or service. This desired sixth sense for what's profitable to offer and what's not would potentially lead to a wealth of improved decision making - - just as the critical need for it was evolving. Approach We suggested building a financial model that could be used interactively as a training tool, built the model, then ran a series of training sessions. During these sessio

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