Norbridge -- Pharmaceuticals | Case Study | Creating A Strategy for the Oncology Market Case Study - Creating A Strategy for the Oncology Market A major pharmaceutical company needed answers as to where it should focus its strategy in the oncology marketplace. The range of emerging technologies meriting investment consideration was expanding exponentially, many new therapies were under development, and markets were quickly changing. Typically, it takes 7 to 10 years for a pharmaceutical compound to move from conception through lab and clinical development to becoming an approved product ready to market. Initial modest decisions to invest in exploratory research can lead to $100 million investments in Phase III clinical studies. As such, a bad decision can dramatically impact earnings for

Join for free to read