A revolution in pricing, product and profitabilityIn an increasingly fierce competitive landscape, insurance companies are exploring new pricing strategies and rolling out innovative products to capture consumer attention, gain an edge over rivals and ensure long term profitability. And, as panellists on the recent Marketforce webinar “A revolution in pricing, product and profitability” agreed, while technology has driven the current competitive firestorm, it has also provided the tools that will allow insurers to generate insights and develop strategies to differentiate themselves and build a sustainable and profitable future. The session started, however, with a look at how the industry had fared during the unusual events of 2020. Frederik Borgers, Head of Pricing Internati

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