Norbridge | Transportation | Case Study | New Product Development for Global Transportation Company Case Study - New Product Development for Global Transportation Company A global transportation company was in the early stages of developing a new suite of electronic commerce and customer automation products. While they were excited about several new potential concepts, the company was not sure how to prioritize the various efforts, and was interested in better understanding the potential opportunities. The joint consultant/client team determined for each product the market potential, probability of success, and expected financial returns to the client. Approach The team first assessed the fit between the potential new products and the strategic goals of the client. This required developin

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