Expert Electronics Manages the Marketing of 400+ Stores with Mapp Cloud Expert International is the world's most significant retail chain of consumer electronics, with a strong presence in Europe. In Italy, they manage 400 stores across the country with a three-level pyramid business structure. Due to their complex company architecture, Expert made the decision to rely on a professional 360-degree digital marketing software. In 2016, they chose Mapp Cloud as their main marketing communication platform. CASE STUDY Challenges: Expert was looking for a platform that could manage more than 400 physical stores in Italy all from one place. Each store manager needed to be able to segment their database, easily build emails, send SMS campaigns, and manage transactional messages wi

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