Case Study
Exit5 Auto Group: People-based marketing ensures best-in-class service & increased sales
Big believers in transparency, the individuals at Exit5 Auto Group are hyper-focused on offering friendly and honest customer service. Whether someone is looking to buy, sell or service a car, Exit5 wants to be a part of the experience. And since the dealership’s inception in 2015, the team has worked hard to establish itself as a different kind of car dealership. The challenge Understanding the shift in how people choose and buy a car—gone are the days when customers would purposely visit a car lot to stroll up and down the line of new vehicles to research and find just the right one to fit their needs—and knowing that the research behind the purchase is what drives a sale, Exit5 knew it needed to find a way to become a part of the research process. These days when someone vi