The challenge Founded in 1983 by CEO Henry Lewis, Vantage Deluxe World Travel was conceived to provide a better choice for adult travelers looking for deluxe accommodations and great value. Vantage has earned a loyal repeat customer base for its quality offerings and high level of personalized service. In 2013, the company set out to elevate its marketing to a comparable level of quality and personalization. Vantage knew that the key to accomplishing this goal was learning more about each individual’s interests, which could be captured through website browsing activity. But, without highly-effective website visitor identification capabilities, browsing activity could not be captured to the extent that was needed. “We know that 4Cite consistently identifies significantly mo

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