Executing a Content Marketing Strategy That Increases Deal Size & Revenue
Executing a Content Marketing Strategy That Increases Deal Size & Revenue
3 Pages> PREVIEW INTEGRATE Executing a Content Marketing Strategy That Increases Deal Size & Revenue HIGHLIGHTS Commvault is a data protection and information management software provider helping companies protect, access and use their data, anywhere and anytime as a powerful strategic asset. The Commvault marketing team is in the middle of a digital marketing transformation, tailoring its content to the buyer’s journey. Converting prospective buyers that arrive at the Commvault website is the easy part. However, as Dawn Colossi, Commvault’s Sr. Director of Worldwide Digital Marketing, notes: “It’s obvious that people coming to your site are interested, but there’s a ton of people that don’t make it there. It’s critical to engage larger audiences on trusted third-party sites. But that requi
