WHAT MATTERS MOST TO TODAY’S DIGITAL CONSUMER Today’s car buyers are very different than they were 10 years ago. Our proprietary research has shown that there is a distinct way that today’s consumers are looking to search, and a distinct way that they are looking to buy. It is emotion, and not logic, that ultimately gets the deal done. Think about it, try to call a time when a friend or family member has called and said “I can’t wait to show you my new car... I don’t really like the drive or the feel, and it’s not very practical for my needs... but dang, I got a great price on it, I really beat that dealer up”? Those sort of exchanges just don’t happen. People want to love the cars they buy. So the ultimate question is, how should dealers build their businesses? HOW TO

Join for free to read