All is for nothing if auto dealers cannot successfully sell their vehicles. Closing sales can be especially difficult in today’s market, not only because of the increasing competition from digital players that threaten to disrupt the industry, but also because of market volatility. Margins are being squeezed on both new and used car sales, and consumers are more informed than ever with transparent pricing information available online. Dealers are feeling the pressure, and closing sales is the only thing that will keep their doors open. Our proprietary research here at MAXDigital says that to survive and thrive in today’s changing market place, dealers need to get four things right: acquire, price, merchandise and sell. How do dealers close more sales and remain competitive in

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