Staying competitive in today’s auto retail market isn’t easy. Times are changing. Margins continue to shrink on new and used car sales. There is an increasing presence of digital competitors that threaten to disrupt the auto retail industry as we know it. As if that wasn’t enough, today’s digital consumer is more informed than ever and car pricing information has never been more transparent or available. Dealers are being attacked from every angle. Our proprietary research here at MAXDigital says that to survive and thrive in today’s changing market place, dealers need to get four things right: acquire, price, merchandise and sell. How do dealers effectively merchandise their vehicles online and grab potential car buyers’ interest? Merchandise Right At MAXDigital, we li

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