modern consumers call for a shift in the car buying process modern consumers call for a shift in the car buying process
modern consumers call for a shift in the car buying process modern consumers call for a shift in the car buying process
8 PagesJULY 2018 SPECIAL ADVERTISING SUPPLEMENT modern consumers call for a shift in the car buying process modern consumers call for a shift in the car buying process2 | MAXDIGITAL | JULY 2018 CONTENTS 3 4 6 7 The new sales model In the era of internet retailing, dealers change purchasing process to satisfy savvy shoppers. Trade tension for trust The trade-in “genie behind the curtain” needs to be congenial, collaborative with customers. This career's a hard sell Dealers hope better training and tools will slow troublesome turnover of talent from the showroom. Transparency: The clear choice Dealers are adapting the sales process to meet expectations of well-informed consumers. I t seems like everything in the auto retailing business is changing, all at once. The way cars ar
