Being part of the Which? group and the brand values that brings with it, the organization needed to ensure that it was delivering exceptional customer experience at every stage in the customer journey. Although already surveying customers, there was a lack of insight and a huge investment in time to really understand what customers really thought. A brand like Which? comes with incredible integrity and high customer expectations. For Which? Mortgage Advisers, being recognized as impartial independent experts that look at every available mortgage to identify the best deal that’s right for their customers is at the heart of the service they provide.

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