Case study At Arcadia, we have always been focused on making sure our digital marketing investments drive true, incremental value to the business. Personalization is helping us build relationships with our customers that translate into increased engagement, loyalty and revenue. Like all the Arcadia brands, Evans is working with Qubit and seeing great returns by investing in a platform that delivers personalization at scale. Simon Pritchard Group Digital Director at Arcadia EV ANSSocial proof messaging is surfaced showing how many other users have added the same product to basket within the last few hours. ‘Shop before it’s gone!’ on the product page Together, the personalization program delivered through the Qubit platform has added several million pounds of revenue to the br

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