Mamas & Papas driving 22% in online revenue through Qubit experiences. Nursery brand using a focused approach to customer journey’s to increase conversions and lifetime value. The low down. Introduction. Mamas & Papas, the UK based nursery and baby brand, pride themselves on understanding parenting better than any other. With that in mind, the Mamas & Papas digital team wanted a deep understanding of every visitor on the website in order to curate experiences around an individual. Depending on the time in a parent’s, or gifter’s, lifecycle the products they might be looking for can change hugely, therefore, the digital team needs to provide personalized experiences that ensure relevancy with every interaction no matter the lifecycle stage they are in. A Qubit customer since 2

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