SECTOR: NEWS CASE STUDY THE CHALLENGE Lacking the internal resources to build a sophisticated monetization suite, Euronews came to Marfeel with a clear mindset: increase programmatic revenue while promoting an organic user experience. Starting with arabic.euronews.com, Marfeel focused on increasing revenues through proprietary monetization technology, while also increasing page views, engagement metrics, and returning visitors. Increase total page views, and with that, ad revenue. Improve page speed and load times for mobile. Optimize the UX for a more enjoyable reader experience. - The goals for Euronews’ mobile website included - THE SOLUTION Ad revenue from the page is then continually optimized using sophisticated programmatic technology, turning a better reader expe

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