SECTOR: NEWS CASE STUDY THE CHALLENGE Prior to joining Marfeel, albawaba had both a mobile site and an app in place, both created by a third-party vendor; neither satisfying its UX or monetization expectations. Marfeel’s cutting-edge technology and the promise of increased essential digital advertising KPIs were the factors that drawn the publisher to switch over to the Marfeel solution. Increase user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s Reach new audiences, in new geo’s, while on-the-go Maximize mobile monetization - The goal for albawaba’s mobile website included - THE SOLUTION Using Marfeel’s proprietary technology, data is continually analyzed and optimized, ensuring a better presentation/ layout of cont

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