SECTOR: TECHNOLOGY BLOG CASE STUDY THE CHALLENGE Prior to joining Marfeel, Xperia Blog had a mobile site in place, created by a third-party vendor; not meeting its SEO optimization expectations. Marfeel’s mobile front-end and SEO attracted Xperia Blog to the solution, along with the blog’s urgent need to increase its mobile presence. For a blog that focuses on news around smartphones, the blog had seen a small portion of its traffic coming from mobile devices. Increase user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s Improve SEO, increase mobile traffic and time spent on it mobile site Maximize mobile monetization - The goal for the Xperia Blog mobile website included - THE SOLUTION Using Marfeel’s proprietary tech

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