CUSTOMER SUCCESS STORY | BIKE & OUTDOOR COMPANY Reinventing the wheel for bike retailers Bike & Outdoor Company (BOC) is the largest retail cycling chain in Germany, o ering a wide range of bikes, accessories, apparel and repair services through nationwide outlets and a thriving online store (www.boc24.de). Rapid growth reaches Excel’s limits BOC has grown in recent years from a retail store to a multichannel organization, having successfully positioned itself as a specialty retailer. This rapid expansion soon tested the limits of the company’s existing BI system, frustrating users on a daily basis and limiting management’s capacity to drive growth. BOC’s BI architecture itself was dated and could no longer handle growing volumes of data. Finance primarily prepared data in Excel s

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