A journey into multivariate testing Optimizely One of the UK’s largest media companies uses Optimizely to streamline ??their product roadmap, seeing a 100% uplift in page views Trinity Mirror is one of the UK’s largest media companies, with an award-winning portfolio of newspapers, websites and digital products. Publishing over 100 regional newspapers as well as five national titles including Daily Mirror, Sunday Mirror, People, Sunday Mail and Daily Record, they collectively reach over 14 million people each week. In addition, their 32 regional and three national websites draw a digital audience of 73 million users each month, making their digital publications central to their media business. * Optimizely is a fundamental part of their strategy for keeping their digital publications at th

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